By Jason Carlisle
Three books. One war. Built for operators who understand that in 2026, PR is not a profession — it's combat. The platforms are rigged, the algorithms are gatekeepers, and the Machine decides who gets remembered.



The core weapons and protocols across the complete collection. Not theory. Not best practice. Tactical intelligence for the attention war.
Scottish writer and communications strategist based in Dubai, Jason Carlisle has spent years weaponizing language in boardrooms and newsrooms alike — at the intersection of PR, reputation management, and AI.
Most PR is reactive. Carlisle builds narratives that work proactively: seeding the right signals across media, search, and generative AI so that when someone searches for a brand, the story is already there. He works with clients in luxury, technology, and finance — from early-stage founders to established companies — on reputation management, media strategy, and brand positioning.
His work dismantles the polite illusions of modern PR, exposing how algorithms, attention, and narrative warfare really function. The Electric Narratives Series is the result: three books, one interconnected system, built for operators done playing safe.
"I help brands control how they're perceived — not just in the press, but in the algorithms and AI systems that now shape discovery."
All three books available on Amazon in Kindle, paperback, and hardcover.
If you're building something that deserves to be known, let's talk.